Hello and welcome! I'm Pegah Ahmadi, a UX Design connoisseur with a globe-trotting career that's seen me weave creativity across continents, from windy corners of Chicago to soggy streets of Seattle, and beyond to Europe and Asia. My design journey is as diverse as my geographical footprint, spanning digital and physical product design, with a sprinkle of graphic design magic.

At the heart of my work at Nike is a commitment to crafting design systems that resonate on a global scale, bridging user needs with business vision. My canvas has been diverse: from evolving Grubhub's visual narrative to planting seeds of knowledge in the minds of budding designers at universities in Turkey, Iran, and the United States.

I'm not just a designer; I'm a storyteller, an educator, and a systems thinker. My classrooms have ranged from university halls, where I was honored with an excellence in teaching award, to international stages at TypeCon and Typographics, sharing insights that ripple through the design world. My approach combines the structural rigor of systems thinking with the creative narrative of storytelling, shaping experiences that resonate both intellectually and emotionally.

My work, a blend of function and art, has graced the halls of international exhibitions, a testament to my belief that good design is not just seen, it's experienced. It's this belief that drives my mission: to not just design, but to inspire, to educate, and to elevate the design conversation.

If you're on a quest to transform the ordinary into extraordinary through design, or you've got an exciting open role focused on design systems, let's chat! Or connect on LinkedIn, Instagram, Twitter.