‘What do you do‘ was the central question of the Graphic Design Festival Breda’s Open Call Poster Project.
“The world is changing rapidly. Also, your job as a designer is influenced by social, cultural and technological developments. As a designer, you can shape change. How do you handle this? Are you looking for the confrontation, do you give structure to information or do you make tools for activation? What do you do? Your profession has changed from craft to …? To what? How do you explain to your mother what you do? The answer is becoming less straightforward, but is getting more interesting. Words often fall short. Maybe you should visualize it?!”